品牌文化


位置KHARONO官网-国际时尚品牌品牌文化

品 牌 文 化

Brand Culture

KHARONO(卡欧诺袋鼠)国际时尚品牌,隶属于新加坡克罗欧国际公司,致力于为全球客户提供物超所值的中高端国际品牌商品。为拓展国际市场,KHARONO品牌迅速布局新加坡、中国、韩国、日本、美国、俄罗斯、英国、法国、意大利、瑞士、欧盟等六十多个中高端国际市场,并于2006年在中国广州成立了广州市森威皮具有限公司负责中国区域产品研发和生产销售,短短数年,品牌得到了市场极大认可,2014年品牌推出的一款极简风格单肩包,以其出色的品质和极高的性价比迅速引爆了市场,得益于严格的品控和真诚的服务,时至2020年仍是真皮箱包市场的传奇单品。品牌由KHARONO时尚工作室发起,传承匠人精神,助力中国质造,从选材设计到生产销售全程把控每一处细节,力求表达与众不同的时尚品牌气质。

KHARONO international fashion brand. It belongs to Singapore Kharono Kangaroo International Co., Ltd. It is committed to providing global customers with value-for-money mid-to-high-end international brand products. In order to expand the international market, the KHARONO brand quickly deployed more than 60 mid-to-high-end international markets such as Singapore, China, South Korea, Japan, the United States, Russia, the United Kingdom, France, Italy, Switzerland, and the European Union, and established Guangzhou in Guangzhou, China in 2006 Senwei Leather Co., Ltd. is responsible for product production. In 2012, Beijing Ruizhe Shangpin Leather Co., Ltd. was established in Beijing, China as a product design and marketing center. In the same year, Tmall official flagship store was opened on Taobao.com. In just a few years, the brand has been greatly recognized by the market. In 2014, the brand launched a minimalist style shoulder bag, which quickly detonated the market with its excellent quality and high cost performance, thanks to strict quality control and Sincere service, it will still be a legendary item in the leather men's bag market until 2020. The brand was initiated by KHARONO fashion studio, inheriting the spirit of craftsmanship, from material selection to design to production and sales, every detail is controlled throughout, and it strives to express a unique and ultimate brand experience。

品 牌 释 义

Brand meaning

彰显大自然自由、活力、野性和奔放的袋鼠成群活跃在辽阔的草原上,在优胜劣汰的严酷环境中存续生息,他们善良,团结,生气勃勃,从容应对变化……对大自然赋予袋鼠的优良品性予以深刻洞悉。KHARONO是袋鼠英文GANGAROO的简写,卡欧诺是KHARONO的谐音,所以又称卡欧诺袋鼠,通过简约、时尚的设计,自然、环保的材质,精致、舒适的结构,“KHARONO”将都市男人责任、激情与智慧的特征演绎的淋漓尽致。

Demonstrating the freedom, vitality, wildness and unrestrained nature of kangaroos living in vast grasslands, they live in the harsh environment of survival of the fittest. They are kind, united, vibrant, and calmly respond to change ... Deep insight into character. Kharono is the abbreviation of Kangaroo in English, and Kharono is the Chinese homophone of Kharono. ——This is the origin of "Kharono Kangaroo" Chinese! Through simple and stylish design, natural and environmentally-friendly materials, and delicate and comfortable structure, "KHARONO Kangaroo" fully reflects the characteristics of urban men's responsibility, passion and wisdom。

品牌风格

Brand style

时尚 简约 经典

Fashion simple classic

品牌理念

Brand concept

自由 活力 野性 奔放

务实 专注 拼搏 时尚

Freedom vitality wildness

Pragmatic·Focus·Hard·Fashion

产 品 诉 求

Product demand

为全球客户提供物超所值的中高端国际品牌商品

To provide global customers with very affordable mid-range and high-end international brand products。


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